Shock is most effective as a means to provoke thought when it appears from unexpected sources, such as Public service films. In Finland the Fragile Child campaign gets its message across regarding parents abusing alcohol in an effective and very scary manner. Certainly the first commercial is truly frightening while the second one gives a clear message and both are extremely effective.
It's a shame they don't air this on our television just as it is - of course I'm sure some whiny American group would complain that it was "too scary" - when that's the whole point of the ad!
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