CONTENT FC

 

What's on the box?

The late 1980s and the 90s were really the year zeroes for football being seen as a means to entertain outside the confines of the game itself and game analysis. Kevin Allen’s documentary about Italia 90 was something of a landmark and showed the fans as the stars. This led to producers grabbing the ball and utilising the lad culture that, far rom being organic was a media creation in response to the New Man tag of the '80s. This was defined by Sean O' Hagan in his landmark article New Lads (1991) in Arena 27. "Give the people what they want" can be a dangerous strategy 

In the studio-

1992-Soccer Saturday

1994-Soccer AM

1994-Fantasy Football

The largely forgotten

1997-Under The Moon

1998-Friday Night's All Wright

2003-FashTV

But before all of them was

1991-Standing Room Only

Which was foreshadowed by Kevin Allen's World Cup Video Diary Italia 1990

And there was the Drama which started early in football’s journey from the Thatcher demonised product it was presented as, to returning to being the people’s game

1984-Scully

1989-The Manageress

1992-Born Kicking

1997-Dream Team

Which took us into the 00s and beyond and the “rise” of the internet (or should that be the “fall”) which has led to the current situation of football content saturation.

David Baddeil has, rightly, criticised the modern day content creators that form the Manoshpere for their ridiculous world view but it could be argued that these are the children of the culture that he was very much a part of. Football was intrinsically linked with lad culture in the 90's, Cool Britannia and all that.

Where we have inevitably ended up is with a proliferation of faces popping up having an opinion about the beautiful game and that opinion is generally a controversial one as controversy generates clicks and as we have learnt; clicks create cash.

Those early days during which we saw Anfield '89, Italia '90 and Euro '96 created a naive but quite exciting television landscape and we lapped up all the football talk within it.

Now, like most things, we are bloated and jaded with an unending identity parade of people chasing their 15 minutes of fame off the back of the game that is loved by many but also  exploited by many, and I'm not talking about those voracious piglets at the top of the pyramid sucking at Association Football's teat, I'm talking about those scuffling for scraps and they are more and more prepared to say anything as long as they don't go hungry.