UNDER THE INFLUENCE

What exactly is an influencer? is it someone who gets paid for saying that they like stuff, stuff that they wear and stuff that they use? If so, thats sounds like a pretty easy way to make a living.

It would seem to be a requirement of the role to be something of  a vacuous narcissist with an ego that is disproportionate to any level of talent or expertise. Companies have always had movie stars, sportsmen & sportswomen, musicians and other notables endorse their products but there is an underlying theme of those people being what you would call celebrities based on their ability within their chosen fields.

The Influencer is the modern day endorsee and their qualifications for such a role are somewhat vague, to say the least. I guess its the volume of product out there that companies want to promote that has led to the need for finding people to promote it; enter the Influencer.

The Influencer may say that they are the right person in the right place at the right time, and in this age of celebrities from A-Z they have jumped on the wagon.

I think its a case of, not so much, "if they didn't exist they would have to have been invented", but more, "if you build it they will come"