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PELOTON

pel-o-ton |\, pe-le-tan , ‘pe-la-tan\

Definition of peloton

:the main body of riders in a bicycle race

The word 'peloton' has been hijacked. Hijacked by (to quote Alan Partridge) narcissistic sports pimps bellowing motivational sound bites from HD TV screens into the loft apartments and converted basements of overachievers throughout the western world. 

The Peloton experience promises to "empower you to be the best version of yourself" and it will help you to "sweat with the best" or "move to the music". The Peloton family, that's what they call themselves, tell the world that they "Operate with bias for action" and did you know that millions of members use their platform to connect, bond, inspire and grow stronger together? Sounds a bit like a cult if you ask me. 

I can almost see Peloton family members loitering at the online version of train station entrances handing out virtual leaflets and going door to electronic door on a Sunday, with the mantra "have you heard about the Peloton family?"

Don't get me wrong, getting fit and healthy is a good thing (of course it is) but is there really a need to worship at the alter of the Jonestownesque bike/screen cathedral? If you are a member of the Peloton family, fair play to you, but I would be cautious if a Peloton sports drink is developed; think before you drink.